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Media
Contact: Rod Schecter
Public Relations Director
Rivanna Health Publications, Inc
P.O. Box 6696
Charlottesville, VA 22906
Phone: 800-305-2432
Fax: 718-522-0125
Cell: 347-405-4118
E-mail: rschecter@prostateforum.com |
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| A Different Kind Of Health Magazine |
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Earlysville,
Virginia, December 10, 2004:
Rivanna Health Publications, best known for its cutting
edge cancer protocols, has announced the publication of
it’s newest periodical Living Longer: Living Well
to create a new voice in the health marketplace.
"What distinguishes Living Longer is that we
have one medical advisor who cares deeply about the science," says editor Jessica Schecter. "Instead of the highly political
medical advisory board found in most health publications,
we wanted to structure Living Longer around one
visionary physician with a strong record for caring as
much about his patients as he does about new discoveries.
Called by Dean Ornish ‘one of the most innovative
and pioneering physicians in the world,’ Dr. Snuffy
Myers is just that physician. His record speaks for itself."
Based on Myers’s innovative science and grounded in evidence-based
medicine, Living Longer educates readers about
how to decipher the science that the medical industry
often hides behind. At once comprehensive and accessible
to the layman, Living Longer adapts the synergistic
approach Myers takes with his patients and puts it in
a broader social context.
"It just seems that the current health publications only
fuel the growing state of confusion that plagues today’s
health marketplace," says Schecter. "And then of
course there’s the influence of corporate heavyweights
on popular and medical opinions."
"We feel the market is tired of ‘science by committee’
publications that spin out information that is often the
least objectionable rather that the most cutting edge.
What’s ironic is that good science comes from what is
often seen as objectionable. That’s the point of the scientific
method. Going as far back as Galileo, truth has often
been obscured for various political and religious reasons.
We want science that is bold enough to risk being challenged,
but we’re not talking about maverick medicine here.
All of our science is based on the best research trials
available to both health professionals and the general
public alike. What the public often neglects to realize
is how many careers might be ruined and companies put
out of business for the general science community to accept
one simple truth. And when it comes to our health we all
know how much that one truth can count."
Living Longer: Living Well debuts Fabruary 28. To
pre-order or to request a complete media kit call 434.974.1303.
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